A Smart Investment You Can Make This Black Friday

As we move from Thanksgiving into the Black Friday weekend, our culture shifts from gratitude to consumption. But the most important investments we can make are not in things, but in our own growth.

As I have journeyed through midlife, from engineering to education to online marketing, I have learned that growth requires change. My priorities have shifted. My interests have evolved. And naturally, some relationships have changed too. Some friends from my engineering days and I have drifted apart, not out of any conflict, but because our paths diverged. This used to bother me, until I understood a key truth: for everything there is a season. As we grow, we must put away old ways of thinking to embrace the new.

This is true for our relationships, and it is true for our approach to business. One of the most common outdated beliefs is that price is the only measure of value.

I know some people might be thinking it when they see this offer: β€œ$7 for an online course? It must not be very valuable.”

Let me tell you straight: If you value things only according to their price, you will never make money. That is an old way of thinking you must put behind you to grow.

How do you make money? By getting high value at a low price.

My friend Aurelian Amacker, the founder of systeme.io, understands this. His company brings in about $400k per month. He offers his course for $7 because he is playing a different game. A lower price gets him more customers, creates more success stories, and brings more people into his world who may be ready for his high-end coaching later. It is a strategy of abundance, not scarcity.

The last customer Aurelian coached paid him $1,000 per hour. Instead of sitting with you for an hour, he recorded a video course that teaches you the entire system he used to add an extra $60,000 per month to his business.

You can get it for just $7 and save almost $500. As we close out 2025, this is one of the smartest, lowest-risk investments you can make to start 2026 with a proven system.

This weekend, while everyone else is chasing deals on things, I encourage you to make a small, strategic investment in yourself. Letting go of old mindsets, whether about relationships or value, is the key to unlocking your next season of growth.