When the deal falls apart — the real lesson

Rekindle Press May 12, 2026 When the Deal Falls Apart Some of the most important lessons I've ever gotten came not from deals that closed — but from the ones that didn't. There's a moment in every negotiation — in business, in life — where the other side doesn't move the way you expected. A proposal gets rejected. A client goes quiet. A plan that looked solid comes unraveled. Most people do one of two things in that moment: They collapse — lower their ask, give up their terms, accept...