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5 min readWhen the deal falls apart β the real lesson
Rekindle Press May 12, 2026 When the Deal Falls Apart Some of the most important lessons I've ever gotten came not from deals that closed β but from the ones that didn't. There's a moment in every negotiation β in business, in life β where the other side doesn't move the way you expected. A proposal gets rejected. A client goes quiet. A plan that looked solid comes unraveled. Most people do one of two things in that moment: They collapse β lower their ask, give up their terms, accept...